Be Socks

Designing socks? Fun! Norbert Gáfrik approached us to design a sock collection together with other designers. Lucie Kutálková (Leeda), Martina Novotná and Dan Bek also took part. We have partially reused the design of the book series for the Academy – we found out that it fits socks as well as books. Three variants were created, Digital Mickey, Digital Melon, and Digital Cursor. The colors and design are intentionally unisex. Everyone wears everything. The collection was photographed by Jiří Hroník.