STEM

This publication by STEM (Institute for Empirical Research) is part of a broader project aimed at developing a new brand for the Czech Republic. The project explored the country’s current character, its self-perception, and potential ways to present itself to the outside world in the future. The outline of the Czech Republic on the cover—which becomes increasingly distinct as the research progresses—alludes to the work of experts who gathered data across various regions of the country. The publication also includes visual working materials that bring life to what is otherwise a text-heavy volume. We thank you for a pleasant collaboration.