Masterplan

Masterplan is a company with a great name. Moreover, the pronunciation of the company’s name is typographically euphonic:). It is a design and architecture studio focused on building houses and various public projects. We bet everything on a simple letter “M”, where, in our concept, we understand the letter “M” as “Master.” The whole name is then made of universal sans-serif types, which do not have distinctive details. The primary black and red color scheme is complemented by other colors: yellow, orange, and gray. The design also plays with a different colored square grid in the identity. If the company were to display its identity in the public space, you would soon see construction fencing or red shipping containers with an upper-case M that would not be missed.