SPACEPLAN

Space Plan is a company that designs custom office spaces. When you have a “Plan”, you will also have a “Space”. The original logo was designed by Tomáš Machek, we continued the simple typographic line that accompanies the visual. The original squares from the logo have moved to the end of the brand. We changed the logo’s color to intentionally colorless tones of gray, white and black. We considered the gray-purple shade for a long time, but finally decided on MOUNTBATTEN PINK. The original red color is minimized, but it appears discreetly in the identity. Space Plan’s implementations are very diverse, they are full of colors, and so the moderate color line in the logo is intentional. By choosing the KMR Apparat font, we underline the company’s design focus. The identity is waiting for the development of the website and social networks.