Strahov Monastery, graphic manual

The Strahov Monastery’s design manual establishes the principles of using graphic elements inside the canonry and for Monastery’s public communication. It also includes other guidelines related to the facilities belonging to the Premonstratensian Order in Bohemia. The definition of the logo as a fundamental structural element is the basis for a coherent and structured system of visual communication for the Monastery. A uniform visual style is a way of internal and external identification by which an entity emphasizes its uniformity. The primary purpose of a uniform visual style is to navigate easily and to inform and attract the addressed target group, the public, and business partners.