Works

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SPACE PLAN is a company that designs custom-made offices. When you have a "Plan", you will also have a "Space". The original logo was designed by Tomáš Machek, we continued with simple typographic line that accompanies the visuals. The original squares used in logo have moved to the end of the brand. We adjusted the color of the logo to intentionally non-colored tones of gray, white and black. We debated the shade of gray-purple for a long time, finally we decided on MOUNTBATTEN PINK, a color that was used for the paintwork of planes and ships in World War II. Thanks to the camouflage shade of the paint, planes and ships became invisible both during the day and at night. The original red color is minimized, but appears decently across the identity. The realizations of the SPACE PLAN are very diverse, they are full of colors, and so it is the moderate line of colors in the logo. By choosing the KMR Apparat font, we underline the design focus of the company. The identity is awaiting the development of the website and social networks.



Client: SPACE PLAN
Design: David Šrot, Matyáš Bartoň, Klára Kvízová
Font: KMR Apparat
2024